Brand Identity & Web Design for Packbridge
Packbridge, a collaborative hub for sustainable packaging innovation, needed a refreshed brand identity and a user-friendly website that more accurately represented its industry role. The goal was to develop a modern, professional – but still playful, visual language that aligned with Packbridge’s commitment to innovation within the packaging ecosystem.
My role
I played a key role in the early phases of the project, focusing on:
- Delivering logo design proposals
- Exploring color schemes and typography that would represent innovation, playfulness & sustainability
- Developing complete brand identity concepts
- Exploring wireframes and visual layouts for the new website to improve usability and engagement
- Web design implementation in WordPress
Brand Identity
